Beauty Transparency

If I buy from a POC or NBPOC beauty brand, I should be able to trust it’s not some white person who actually made the brand

Buying beauty products is tough for a lot of us who come from minority communities

I am a Romani disabled woman with multiple skin conditions. I consider myself NBPOC (aka “nonblack person of color”), so buying from brands that are POC or NBPOC in natural (so African, Middle Eastern, Asian, etc.) is important to me. Transparency is extremely important for a lot of us minorities who are often already overlooked within the beauty industry. Ignoring the stereotypes that often accompany “minorities and shopping” (I am sure many of you readers have seen the viral pictures of “black foundation” being locked behind anti-shoplifting devices while “white” foundation right next to it doesn’t have the same treatment), we want to be able to trust the brands we buy from are actually made from NBPOC or POC.

While looking at brands, I stumbled on an article entitled “From Shea Moisture to Carol’s Daughter, This List of Non-Black-Owned Hair Brands May Surprise You” by Newsweek (https://tinyurl.com/45emjrx9). Why yes, I was surprised to see what was on that list. For us minorities, we often want to support other brands who we feel have gone through similar struggles. Not brands created by white CEOs who are capitalizing on our pains in the beauty industry.